Balancing the economic, social and ecological...

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A holistic approach

To get landowners to adopt practices that support nature it needs to be economically viable.

All our work is underpinned by Holistic Management where we try to balance the ‘triple bottom line’ of social, economic, and ecologically sound outputs.


We’re doing things differently

Influence not ownership

Many organisations opt for buying up land funded by charitable donations, so they can better control the management to achieve their preferred conservation aims.

By demonstrating methods that achieve impressive outcomes in ecological gain, social well being and economic viability, our organisation can influence larger tracts of land than if our focus were on fundraising to ‘protect’ land through aquisition.

Much of our work focuses on training and consultancy or project partnerships with third party landowners. Through this way of working we can best leverage our skills and knowledge to impact the largest possible areas of land whilst becoming self-funding rather than relying solely on donations.


Rewilding and conservation offer ecological benefits, but in a world where individuals and businesses are not yet paying for the ‘true cost’ of their actions, who is going to compensate the land owners for the provision of this natural capital?

Someone needs to cover these externalities.


Conventional farming, forestry and shooting offer a temporary way of making the uplands economically viable, but it often leads to widespread ‘mining’ of our soil, diversity and a reduction of people working and living on the land.
False economy

Tourism offers a good way to ‘top up’ income but can be an unreliable form of generating revenue. Tourism does little to create a genuinely sustainable year-round thriving local communities.


If land is taken our of all management there is legitimate public concern that the iconic landscape and heritage of the land will be lost and that it will be more difficult to access land for recreational activities.

Feed humans and wildlife

It is important to produce at least some food from the uplands. Although yields are small per acre, the contribution as a whole land mass is significant and  nutrient density of this food is far higher. To replace these nutrients will put enormous pressure to intensify the production to feed our burgeoning population on the lowlands.

Closed communities

Local communities feel they will be ‘closed in’ by forest and jobs and community will be lost. 

Justified or not, our general population is not yet willing to accept the reintroduction of large predators. 



Solar economy

If we create a large enough biological bank account, it will pay us interest

In Wilderculture we work towards helping land owners derive more of their income from ‘solar money.’ Solar currency represents income that’s come from the conversion of sunlight into a sale-able product in a way that does not ‘mine’ the original resource. Sunlight is a free resource now and forever.

Our belief is that if you create a functional ecosystem that is complex and robust some ‘interest’ can be utilised without dipping into the ‘biological savings account.’

The difference between the Wilderculture approach and what went before, is that through a unique blend of holistic management, an understanding of ecology and a renaissance of pastoralist and countryside skills we can create an ecosystem that is abundant enough to provide food and energy for wildlife and humans.

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©2018 WilderCulture


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